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Sponsored by Quicken Loans |
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Stop Buying Leads, Start Building a Business |
By Verl Workman |
Agents and brokers today are inundated with online lead options, social media products and predators using real estate data to sell leads back to them. When looking into your P&L and evaluating the value of a client, it's easy to justify buying leads. When looking into the success of multiple coaching clients, there's a thread that's worth our focus. The best ROI on any lead source is the business that comes as a result of a relationship. Relationships are the key to success in all ventures, especially real estate. The lifetime value of a client is in excess of $75,000 in net income to the agent who has a plan, stays in touch and provides value through the life of the client. Here are seven key steps to elevate your relationships and increase ...
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